An independent label built by a legendary producer and a radio veteran. Bold roster. East Coast roots. Global ambition.
Spiritually charged, sonically fearless. Building a movement one track at a time.
Orchestrating sound beyond genre boundaries. Pure musical architecture.
Production mastery meets raw lyrical power. The crown speaks for itself.
East Coast energy, unapologetic presence. Redefining what comes out of Boston.
Founded by Dwayne Omarr, the Crown Prince of Electro Funk. 300+ songs. Berklee-trained. Chart-proven.
President Steve Gousby brings decades as a DJ, programmer, and promoter. Every release is positioned for maximum impact.
We don't do assembly lines. Every act on this roster is here because they bring something nobody else does.
Rooted in the Boston-Providence corridor. Building for every market, every platform, every ear that's ready.
While the industry consolidates, Set It Off Records stays independent, stays hungry, and stays first. Every artist on this roster was chosen. Every release is engineered for impact. This is what happens when a legendary producer and a radio vet decide the game needs better players.
CEO & Founder
Legendary producer and architect of Set It Off Records. Dwayne built this label on the principle that every artist deserves a team that understands both the craft and the commerce — and refuses to compromise either. With deep roots in East Coast hip-hop and a track record of building careers, he created Set It Off to give serious artists a serious home.